// This is not a résumé. Résumés get filtered.
I helped teach the world to trust the internet.
I was the first creative director for a dot-com brand, whose valuation hit 23.1 billion dollars
inside its first year. Then I kept doing work like that for four more decades.
applicantWITTMAN, B.
ageolder than your company
title_matchfalse
years_since_graduation40
overqualifiedtrue
decision: auto-reject
→ overridden
That is everything the filter can measure. Here is what it can't.
// The receipts
$23.1B
Priceline valuation (IPO March 1999, peak April 1999) — the US dot-com,
not the pharmacy. Brand voice, identity plus 100+ Shatner radio spots.
21–61%
Response lift I engineered at BottomLine, a trajectory worth 4 to 10 million dollars in new revenue.
$500K
Annual operating cost I negotiated out of the business in the first six months alone.
34%
Response rate on a proprietary direct-response vehicle I invented.
5
Patents held on an original golf putter design, about to hit the global market.
40
Years turning unfamiliar products into brands people trust. The part that takes time.
Also on the record: First album credit, Jimmy Buffett / Brand work for WWE's The Undertaker / Billboard Music Award design / and today, building best-in-class AI solutions and applications
// In their words, not mine
Brian is a terrific designer and creative director with a remarkable eye for what speedily communicates. One of the best. He's a great bloke to have running the show.
KoshMulti-Grammy-winning creative director behind the Beatles albums Abbey Road and Let It Be. We worked closely at both his companies, Kosh Design Studios and Ten Worlds Productions.
Brian opened the door for people to meet William Shatner the oddball, the ham, the self-aware performer. It's one of the great gifts in my career, to be seen more fully.
William ShatnerOn the origin story Brian created for his Priceline persona. From Shatner's book, 2024.
// What I'm for
You need the senior creative who has already done it, dropped into the moment that matters.
Hire the outcome instead of the learning curve... A launch. A rebrand. A raise. A first creative hire. You might not need a full-time me, and a startup rarely thinks it can afford one.
First creative hire
Interim brand lead
Fractional creative director
Founder's creative co-pilot
Or the full-time seat that genuinely needs all forty years
Nobody worries that a Yoda is too old. That is the entire point of a Yoda.